About

Jordi Esturi
Working CMO. Almost 20 years in digital marketing and business.
Now
CMO at Brickken since January 2024, an institutional tokenization platform for real-world assets in private markets.
- Global GTM, growth strategy and category positioning, across several product families and regulated markets.
- Launching and scaling new product lines: customer profiles, pricing logic, sales narrative and adoption paths.
- Enterprise growth through sales enablement, partnerships and ecosystem-led expansion across Europe, MENA and Asia.
Career
| Role | Company | Period |
|---|---|---|
| CMO | Brickken | 2024 to today |
| CMO | Synergy Games | 2022 to 2023 |
| Business Development Europe | The NFT Brewery | 2022 |
| Project Manager | Inlea | 2020 to 2022 |
| CMO | Blockchain Institute & Technology | 2019 to 2020 |
| CMO | Apartum.com | 2016 to 2019 |
| Digital Project & Marketing Manager | B2 Performance | 2014 to 2016 |
| Freelance consultant | Barcelona and Tokyo | 2009 to today |
Highlights
- At Apartum I managed over 8 M€ a year of acquisition budget across 30 markets, with partnerships including booking.com, Expedia and Airbnb.
- At Blockchain Institute & Technology I covered acquisition, events and the design and marketing of courses.
- In my early agency years I ran search campaigns for clients such as KLM, CAMPER and Club Med.
Languages and education
- Native Spanish and Catalan.
- Professional English.
- Elementary Japanese: I worked with companies in Tokyo.
- EADA Business School.
Why Nikka
Nikka (日課) means "daily routine" in Japanese. It is the idea behind the work: consistency, doing what matters every day.
How I work
I work with a few projects at a time and review each one before accepting it. My time is limited and I prefer to always give every client my best.